- Scarfs for 15 euros.
- Rubber Marc by Marc Jacobs boots 5 euros.
- An excuse to keep shopping? Priceless.
What is the World is coming too!! Can we see Valentino for a 5ver?
It's not so much the size of the fine that's likely to be keeping eBay executives awake at night: 20,000 euros ($31,439.30) is relatively small change for a company the market values at $38.5 billion. Rather, it's the precedent that the ruling by the court in Troyes sets, as it could apply to cases that might cost eBay a lot more and force it to rethink its entire selling strategy.
In France, Christian Dior and LVMH Moët Hennessy Louis Vuitton have pending cases against eBay over counterfeit goods, worth 17 million euros ($26.7 million) and 20 million euros ($31.4 million), respectively, while in the U.S., Tiffany's case against the company completed its hearing stage last December.
Hermès is the first successful case against eBay in France, and the second time an online intermediary has been found liable in relation to counterfeit charges, says Georgie Collins, an intellectual property lawyer at London-based business law firm LG.
Europe is taking a tough look at the responsibilities of online vendors across the board. Last year in Germany, Rolex successfully sued eBay over a breach of its intellectual property rights, using the European Enforcement Directive of 2004, which harmonized intellectual property rights across Europe. The European Commission's e-commerce directive, which looks at the liability of intermediaries, is also under review.
The International Anti Counterfeiting Coalition estimates that counterfeiting has skyrocketed over the past two decades into a $600 billion industry. In her book on the history of luxury, Deluxe: How Luxury Lost Its Luster, Newsweek journalist Dana Thomas argues that the multibillion-dollar luxury goods industry has been particularly vulnerable. The democratization of the industry in the early 1990s brought luxury goods within the reach of the world's middle classes, in no small part fueled by China's emergence as a low-cost manufacturing center.
But along with the low-cost goods has come a raft of counterfeits. "The convergence of the two, big demand and big supply," Thomas argues, has had a "cataclysmic" effect on the luxury business.
Brand house and supplier Marchpole opened the first UK store for its Jean Charles de Castelbajac brand in London today.
The 2,500 sq ft shop in Conduit Street has a pop-art themed concept and sells the French designer's men's and women's collections, as well as accessories, footwear and luggage.
"The store represents another important step in raising the brand's awareness on the international fashion stage. The JCC label has an established popularity in key brand driven markets and we continue to work with Jean Charles de Castelbajac to build on the success of the brand to date."
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